I’m wondering whether it’s possible to create a social network around a brand. How far does brand association go? Would people create a profile on a Adidas or Ferrari social network? Do some brands lend themselves more than others? Is it less about the brand and more about the association? Should one rather build the network around sports fanatics or performance vehicles and rather build a media association with the brands? These are questions we ask ourselves amidst juggling conflicting business models.
Personally i think it’s about an emotional attachment to a specific niche. We all have facebook and BlueWorld profiles, but the niche networks will appeal to a specific emotional attachment as the niche says something about who you are. The key is to first identify an appropriate niche and to then build the network in such a way that it forms an extension and added value to an already existing group of people bound by a specific interest.
March 2nd, 2009 at 5:16 pm
I punched in my name because i heard one could seek info etc and i was put through to your site. Now who came first here??
The computicket is not open yet on mon 2nd. thats a good sign actually